Shifts by Snagajob is a platform that allows workers to pick up shifts at various businesses in their area; one day a worker could pick up a shift at a restaurant, the next they could choose to work at a warehouse — all based on what fits their schedule and interests.
Shifts workers are W-2 employees rather than 1099 contractors, but the current marketing page wasn’t explaining the benefits in a way that was resonating with workers. Further, workers couldn’t even see what types of shifts were available until they were completely finished with the onboarding process! As a result, many users would get halfway through the onboarding process before dropping off.
Working closely with the legal and HR teams, we added cards that dynamically displayed local shifts. I also emphasized what differentiates Shifts from other gig apps (health benefits and paid time off!).
This page directed users to apply, interview, and onboard with Shifts, a flow that I also designed. Read the case study